The PhillyAdWords.com Blog
Advertising That Delivers R.O.I.
The Official Blog of Philly AdWords

Retargeting With Recrue

We just got started a partnership and have built out a website for Recrue Media, a retargeting company.  They do banner ads and other kinds of online advertising placements, and are recommended as one of the best retargeting companies.  In addition they do online advertising and remarketing.

Check them out at www.recruemedia.com

Gary

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Google Caffeine. Faster Search, Faster indexing.

Google has done it once again.  Ahead of the competition they have updated the SERP to include real time indexing of web pages.  All of this is designed to turn SEO on its ear.

Are you ready for it?  We are.  Read about it at http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html .

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

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Do It Yourself SEO Software

Philly AdWords' philosophy is to practice what we preach.  That's why we have a blog to begin with.  For one, we like to talk about the best practices that we use to help our clients raise their page rank on the major search engines.  For another, frankly, we promote ourselves.  This is a very practical reason for blogging.  Every time we include a blog on our site, we build backlinks to our own site, thereby increasing the site's Page Rank.  It may seem self serving... and it is... but we are always looking for ways to demonstrate to our clients the importance of surrounding their links with relevant content.

This blog is dedicated to that process and to a new page we have placed on the web at SEO Software.  Do it yourself SEO is becoming one of the biggest growth areas in the SEO industry and Do It Yourself SEO has added the page in order to let people who are looking for that product know where to find it.  It's another way to find us on the web...

Let us know what you want us to promote for you.

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Do It Yourself SEO

Our sister company has launched a Do It Yourself SEO site.  They call it "Search Engine Visibility, the Do It Yourself SEO Tool, is a world classtool that does it all! Don't pay thousands of dollars tohigh pricedSEO companies that make false promises. Take your SEOmatters into yourown hands with our easy to use online tool. Search EngineVisibilitywill do a check of every page on your site to determine allyou need forSearch Engine Friendly pages. Then you will be guidedthrough yourwebsite to make the necessary changes for an excellent SEOresult.

On their site they say you can "submit your site to 200 Directories and Engines with a clickof a button. Analyze your site for keywords that will makeyou money.And there's much more including a learning section with themostcurrent SEO best practices."

It's a better Do it yourself SEO Software.

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Top Information Technology Predictions

Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball gazing.
Here's our future according to Gartner:

By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
By 2014, building on server vitalization and desktop power management as savings in energy costs, more organizations will be driven by the need to be responsible for carbon dioxide emissions and will include carbon costs in business cases. Vendors will have to provide carbon lifecycle statistics for their products.
In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to eco labels.
Online marketing by 2015 will control more than US$ 250 billion in Internet marketing spending worldwide.
By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%.
By 2013, mobile phones will replace PCs as the most common device for Web access.
You may access the full report "Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance" here.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary


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New Clients

It's been a while since we've posted up a blog, mostly because we've been working on client projects.  And on that note, I am proud to say that we have added several clients to our roster.  Have a look at some of these favorite new places on the web:


Irish Eyes Dryer Vent Cleaning - South Jersey's leading vent cleaning contractor.






Irish Eyes Roof Cleaning - South Jersey no pressure wash roof cleaning service.





Kickbox Fusion - Marlton, NJ Kickboxing Gym






Prudential Fox & Roach, REALTORS, Julia Joyce-Hall




We are incredibly proud to have these fine businesses on our roster, and are going to be making some additional announcements in the coming days about even more new clients to come.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary


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Steel Media, LLC is Growing

Steel Media LLC has just acquired South Jersey Mobile DJ & Video as you can see from this press release: http://www.phillyadwords.com/Press_Release_12.21.html.  You can check out their website at http://www.southjerseymobiledj.com and their blog at http://my.southjerseyweddingdj.com. They specialize in South Jersey DJ's, South Jersey Wedding DJ's, and South Jersey Sweet 16 DJ's.

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A word about our clients

If you're looking for a South Jersey DJ, South Jersey Wedding DJ, New Jersey Wedding DJ, South Jersey Sweet 16 DJ or any other DJ for your party in the Philadelphia area, check out www.southjerseymobiledj.com.  Also, you might check out one of our client's blogs at http://my.southjerseyweddingdj.com
And of course,

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

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We've got a Director of Sales

We hired Diane Sanfilippo as our Director of Sales.  She's one of my oldest friends in business, and I'm really pleased she's on board. Here's the press release.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.


Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales, Philadelphia.

Medford, New Jersey, December 15, 2009 – Steel Media, LLC today announced that Diane Sanfilippo has been named to Director of Sales, Philadelphia. Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division.  She will report to Gary Steel, Owner of Steel Media, LLC.

“Diane has been a friend and trusted colleague of mine for over 20 years,” said Steel. “We are excited to have her contribute her experience and vision to our Philly Adwords enterprise.”

“There is a tremendous need in the marketplace for Philly Adwords and our personalized approach to small to medium sized businesses given our backgrounds in media and marketing.  I’m excited to bring Pay Per Click, SEM, and Adword Management as well as Philly Adwords other offerings to area businesses.  We’ll help them grow locally with the global power of the web,” said Sanfilippo.

Sanfilippo will work with Philly Adwords clients and be responsible for sales expansion. She will further be responsible for establishing pricing, marketing and business development strategies.  Prior to this position, Sanfilippo served sales management positions for companies such as Clear Channel Communications, CBS Radio, and Katz Communications in NYC and Philadelphia.

About Philly AdWords

Philly AdWords (www.phillyadwords.com) a division of Steel Media, LLC is a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.  Core products and services include, Pay Per Click Management, Online Branding, Online Media Buying, Traditional Media Buying, Social Media Strategies, Web Hosted Telephony, E-Commerce Consultation, Sales Training, and Sponsorship Sales.

About Steel Media, LLC

Steel Media is a New Jersey Limited Liability Corporation formed in 2009 to own and operate advertising, promotional and event companies.  Its first Division is Philly AdWords, a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.

About Diane Sanfilippo

Diane Sanfilippo has spent her career in Sales Management for companies such as Clear Channel Communications Philadelphia (WDAS A/F, WIOQ, WUSL, WSNI, WJJZ), CBS Radio Philadelphia (WOGL, WPHT, KYW, WIP, WYSP), Katz Communications and Buckley Broadcasting in New York City. As National Sales Manager and Senior Account Manager she has spearheaded millions of dollars in radio campaigns, special events, on-air promotions and online media advertising. Diane has worked directly with many Fortune 500 companies and their advertising agencies in categories such as telecom, automotive, financial, grocery, retail, travel and media. This also included work with large regional companies such as Verizon, AT&T, Comcast, Philadelphia Phillies, WAWA, Acme, Giant Foods, Genuardi’s, Hershey, and Hatfield Quality Meats.  Diane received a BA from Providence College in Providence, Rhode Island and resides in Marlton, NJ with husband Jeff and their two children.

 

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The Internet is up, while traditional media is down.

Don't take my word for it.  Check out this article from the Wall Street Journal Online.  http://online.wsj.com/article/SB10001424052748704825504574582310496271156.html

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

www.phillyadwords.com

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