For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary
Irish Eyes Dryer Vent Cleaning - South Jersey's leading vent cleaning contractor.
Irish Eyes Roof Cleaning - South Jersey no pressure wash roof cleaning service.
Kickbox Fusion - Marlton, NJ Kickboxing Gym
Prudential Fox & Roach, REALTORS, Julia Joyce-HallWe are incredibly proud to have these fine businesses on our roster, and are going to be making some additional announcements in the coming days about even more new clients to come.
For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary
For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary
Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales, Philadelphia.
Medford, New Jersey, December 15, 2009 – Steel Media, LLC today announced that Diane Sanfilippo has been named to Director of Sales, Philadelphia. Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division. She will report to Gary Steel, Owner of Steel Media, LLC.
“Diane has been a friend and trusted colleague of mine for over 20 years,” said Steel. “We are excited to have her contribute her experience and vision to our Philly Adwords enterprise.”
“There is a tremendous need in the marketplace for Philly Adwords and our personalized approach to small to medium sized businesses given our backgrounds in media and marketing. I’m excited to bring Pay Per Click, SEM, and Adword Management as well as Philly Adwords other offerings to area businesses. We’ll help them grow locally with the global power of the web,” said Sanfilippo.
Sanfilippo will work with Philly Adwords clients and be responsible for sales expansion. She will further be responsible for establishing pricing, marketing and business development strategies. Prior to this position, Sanfilippo served sales management positions for companies such as Clear Channel Communications, CBS Radio, and Katz Communications in NYC and Philadelphia.
About Philly AdWords
Philly AdWords (www.phillyadwords.com) a division of Steel Media, LLC is a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses. Core products and services include, Pay Per Click Management, Online Branding, Online Media Buying, Traditional Media Buying, Social Media Strategies, Web Hosted Telephony, E-Commerce Consultation, Sales Training, and Sponsorship Sales.
About Steel Media, LLC
Steel Media is a New Jersey Limited Liability Corporation formed in 2009 to own and operate advertising, promotional and event companies. Its first Division is Philly AdWords, a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.
About Diane Sanfilippo
Diane Sanfilippo has spent her career in Sales Management for companies such as Clear Channel Communications Philadelphia (WDAS A/F, WIOQ, WUSL, WSNI, WJJZ), CBS Radio Philadelphia (WOGL, WPHT, KYW, WIP, WYSP), Katz Communications and Buckley Broadcasting in New York City. As National Sales Manager and Senior Account Manager she has spearheaded millions of dollars in radio campaigns, special events, on-air promotions and online media advertising. Diane has worked directly with many Fortune 500 companies and their advertising agencies in categories such as telecom, automotive, financial, grocery, retail, travel and media. This also included work with large regional companies such as Verizon, AT&T, Comcast, Philadelphia Phillies, WAWA, Acme, Giant Foods, Genuardi’s, Hershey, and Hatfield Quality Meats. Diane received a BA from Providence College in Providence, Rhode Island and resides in Marlton, NJ with husband Jeff and their two children.
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Don't take my word for it. Check out this article from the Wall Street Journal Online. http://online.wsj.com/article/SB10001424052748704825504574582310496271156.html
For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary
www.phillyadwords.com
Search Budgets in Q4 2009 Relative to Q2 and Q3
Compared to the average of Q2 and Q3 2009, search budgets in Q4 are up as much as 30%, with the highest increase in retail and electronics.Even non-seasonal services like financial services are up as much as15%, suggesting a more fundamental shift in spending.
Q4 Notable Sector Gains Versus Q2/Q3 Average: Retail: +30%; Travel:+20%; Services/Legal: +20%; Services/Insurance: +15%; Auto: +10%.
Seasonal Spending Recovery
In November, overall search spend was significantly higher than in September (+25%), though only slightly higher than October (+5%). This reflects seasonality and correlates highly with recent improvements in the economy. It also reflects Cost Per Click (CPC) spikes as advertisers spend more to meet competition, protect their brand terms and offload their end-of-year budgets.
For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary
www.phillyadwords.com
Given all of the web analytics tools out there, tracking on line conversions is relatively easy. The big challenge for marketers is tracking off line conversions like phone calls. Since most businesses still rely on phone calls, not web form submissions, this is a critical piece of on line marketing. At Philly AdWords, we offer Call Tracking in addition to AdWords, Pay Per Click Management in Philadelphia , and SEM.
1. Call Tracking Numbers - Call Tracking Numbers are unique 'virtual phone numbers' that you insert in your ads to track how many calls are generated from each ad. These numbers aren't attached to a specific phone, so they can just be forwarded to your main phone number. Getting unique tracking numbers is the first step in track phone call conversions. You can get local numbers for the areas you are targeting or toll-free numbers to project a national image.
2. Google Analytics Integration - Once you have some numbers, you'll need reporting. As an online marketer, you're probably using Google Analytics so it's easiest to view how many calls you get directly in Google Analytics. With Google Analytics Call Tracking Integration, you can see your call data alongside your web data, making it easy to monitor progress and demonstrate ROI to your clients.
3. Dynamic Phone Number Insertion (PPC Call Tracking) - Dynamic Phone number Insertion is simple. You assign a unique Call Tracking number to each online medium that directs traffic to your site. This could be a specific keyword, search engine or link (read: PPC Ad, Banner ad, Text-Link-Ad). When a visitor arrives at your site, you display a unique phone number based on the referral source. The visitor calls the number,and you see how many calls you get on each number, enabling you to measure, track and demonstrate ROI for each ad you are tracking.
Thousands of dollars can be saved with this tool. Oftentimes, Pay Per Click ads that receive a high number of clicks never turn into phone call leads, so you can stop wasting money on those keywords by using Dynamic Phone number Insertion for PPC ads, or any online traffic source.
4. Call Tracking Reports - Stand-alone virtual phone numbers don't provide you with any data, which is why you need Call Tracking Reports. You'll want to have access to real-time reports (Google Analytics isn't real-time) via the web , email, and API (in case you are using a third party analytics tool). Call Tracking reports will give you even more detailed information on call time, caller ID, call count, call duration, call routing, etc., etc., etc. so you can measure the quality of the calls, not just the quantity.
5. Call Routing Tools If the call doesn't get to the right place, then tracking results doesn't do any good. While in some cases you may just forward the number to your main line, other times you'll want more advanced options. For example, you may want to route the leads by geography, percentage,or schedule.If you're doing lead generation you may chose to prompt callers with an IVR phone menu to qualify the lead before routing it to your client. Finally, to promote your lead generation services, you may want to 'whisper' a message to the sales rep answering the call that says "This is a lead from XYZ marketing" as they answer each call, just to remind the client of your value-added services.
6. Campaign Management If you're running a big campaign, it can be challenging to monitor dozens, hundreds, or even thousands, of phone numbers without proper management tools. With a campaign management tool, you can group phone numbers into campaigns. For example, "Pay Per Click Management in Philadelphia", "SEM Campaign" and "AdWords Philadelphia". Then, using campaign management, you can pull custom reports by campaign to see call tracking reports, just like Google Analytics reports.
Want to learn more about these 6 Call Tracking tools? For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary Steel
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Gary Steel
Link to me at http://www.linkedin.com/in/garysteel