Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball gazing.
Here's our future according to Gartner:

By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.
By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&D efforts in cloud computing, resulting in cloud-enabled outsourcing options.
By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.
Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.
By 2014, building on server vitalization and desktop power management as savings in energy costs, more organizations will be driven by the need to be responsible for carbon dioxide emissions and will include carbon costs in business cases. Vendors will have to provide carbon lifecycle statistics for their products.
In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to eco labels.
Online marketing by 2015 will control more than US$ 250 billion in Internet marketing spending worldwide.
By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%.
By 2013, mobile phones will replace PCs as the most common device for Web access.
You may access the full report "Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance" here.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

        

It's been a while since we've posted up a blog, mostly because we've been working on client projects.  And on that note, I am proud to say that we have added several clients to our roster.  Have a look at some of these favorite new places on the web:


Irish Eyes Dryer Vent Cleaning - South Jersey's leading vent cleaning contractor.






Irish Eyes Roof Cleaning - South Jersey no pressure wash roof cleaning service.





Kickbox Fusion - Marlton, NJ Kickboxing Gym






Prudential Fox & Roach, REALTORS, Julia Joyce-Hall

We are incredibly proud to have these fine businesses on our roster, and are going to be making some additional announcements in the coming days about even more new clients to come.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

        

Steel Media LLC has just acquired South Jersey Mobile DJ & Video as you can see from this press release: http://www.phillyadwords.com/Press_Release_12.21.html.  You can check out their website at http://www.southjerseymobiledj.com and their blog at http://my.southjerseyweddingdj.com. They specialize in South Jersey DJ's, South Jersey Wedding DJ's, and South Jersey Sweet 16 DJ's.

        

If you're looking for a South Jersey DJ, South Jersey Wedding DJ, New Jersey Wedding DJ, South Jersey Sweet 16 DJ or any other DJ for your party in the Philadelphia area, check out www.southjerseymobiledj.com.  Also, you might check out one of our client's blogs at http://my.southjerseyweddingdj.com
And of course,

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

        

We hired Diane Sanfilippo as our Director of Sales.  She's one of my oldest friends in business, and I'm really pleased she's on board. Here's the press release.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales, Philadelphia.

Medford, New Jersey, December 15, 2009 – Steel Media, LLC today announced that Diane Sanfilippo has been named to Director of Sales, Philadelphia. Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division.  She will report to Gary Steel, Owner of Steel Media, LLC.

“Diane has been a friend and trusted colleague of mine for over 20 years,” said Steel. “We are excited to have her contribute her experience and vision to our Philly Adwords enterprise.”

“There is a tremendous need in the marketplace for Philly Adwords and our personalized approach to small to medium sized businesses given our backgrounds in media and marketing.  I’m excited to bring Pay Per Click, SEM, and Adword Management as well as Philly Adwords other offerings to area businesses.  We’ll help them grow locally with the global power of the web,” said Sanfilippo.

Sanfilippo will work with Philly Adwords clients and be responsible for sales expansion. She will further be responsible for establishing pricing, marketing and business development strategies.  Prior to this position, Sanfilippo served sales management positions for companies such as Clear Channel Communications, CBS Radio, and Katz Communications in NYC and Philadelphia.

About Philly AdWords

Philly AdWords (www.phillyadwords.com) a division of Steel Media, LLC is a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.  Core products and services include, Pay Per Click Management, Online Branding, Online Media Buying, Traditional Media Buying, Social Media Strategies, Web Hosted Telephony, E-Commerce Consultation, Sales Training, and Sponsorship Sales.

About Steel Media, LLC

Steel Media is a New Jersey Limited Liability Corporation formed in 2009 to own and operate advertising, promotional and event companies.  Its first Division is Philly AdWords, a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.

About Diane Sanfilippo

Diane Sanfilippo has spent her career in Sales Management for companies such as Clear Channel Communications Philadelphia (WDAS A/F, WIOQ, WUSL, WSNI, WJJZ), CBS Radio Philadelphia (WOGL, WPHT, KYW, WIP, WYSP), Katz Communications and Buckley Broadcasting in New York City. As National Sales Manager and Senior Account Manager she has spearheaded millions of dollars in radio campaigns, special events, on-air promotions and online media advertising. Diane has worked directly with many Fortune 500 companies and their advertising agencies in categories such as telecom, automotive, financial, grocery, retail, travel and media. This also included work with large regional companies such as Verizon, AT&T, Comcast, Philadelphia Phillies, WAWA, Acme, Giant Foods, Genuardi’s, Hershey, and Hatfield Quality Meats.  Diane received a BA from Providence College in Providence, Rhode Island and resides in Marlton, NJ with husband Jeff and their two children.

 

###

        

Don't take my word for it.  Check out this article from the Wall Street Journal Online.  http://online.wsj.com/article/SB10001424052748704825504574582310496271156.html

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

www.phillyadwords.com

        

Get in the game.  Max Kalehoff in his blog for Clickable  offers some perspective on the future of search for 2010.  Here's the highlights of his blog Clickable’s Q4 2009 Search Advertising Trends Analysis:

Search Budgets in Q4 2009 Relative to Q2 and Q3

Compared to the average of Q2 and Q3 2009, search budgets in Q4 are up as much as 30%, with the highest increase in retail and electronics.Even non-seasonal services like financial services are up as much as15%, suggesting a more fundamental shift in spending.

Q4 Notable Sector Gains Versus Q2/Q3 Average: Retail: +30%; Travel:+20%; Services/Legal: +20%; Services/Insurance: +15%; Auto: +10%.

Seasonal Spending Recovery 

In November, overall search spend was significantly higher than in September (+25%), though only slightly higher than October (+5%). This reflects seasonality and correlates highly with recent improvements in the economy. It also reflects Cost Per Click (CPC) spikes as advertisers spend more to meet competition, protect their brand terms and offload their end-of-year budgets.

For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary

www.phillyadwords.com

        

Here's the latest on Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management .  We're in the news. http://news.yahoo.com/s/prweb/20091123/bs_prweb/prweb3233394_2 

        

Given all of the web analytics tools out there, tracking on line conversions is relatively easy. The big challenge for marketers is tracking off line conversions like phone calls. Since most businesses still rely on phone calls, not web form submissions, this is a critical piece of on line marketing.  At Philly AdWords, we offer Call Tracking in addition to AdWords, Pay Per Click Management in Philadelphia , and SEM.

1. Call Tracking Numbers - Call Tracking Numbers are unique 'virtual phone numbers' that you insert in your ads to track how many calls are generated from each ad. These numbers aren't attached to a specific phone, so they can just be forwarded to your main phone number. Getting unique tracking numbers is the first step in track phone call conversions. You can get local numbers for the areas you are targeting or toll-free numbers to project a national image.

2. Google Analytics Integration - Once you have some numbers,  you'll need reporting. As an online marketer, you're probably using Google Analytics so it's easiest to view how many calls you get directly in Google Analytics. With Google Analytics Call Tracking Integration, you can see your call data alongside your web data, making it easy to monitor progress and demonstrate ROI to your clients.

3. Dynamic Phone Number Insertion (PPC Call Tracking) - Dynamic Phone number Insertion is simple. You assign a unique Call Tracking number to each online medium that directs traffic to your site. This could be a specific keyword, search engine or link (read: PPC Ad, Banner ad, Text-Link-Ad). When a visitor arrives at your site, you display a unique phone number based on the referral source. The visitor calls the number,and you see how many calls you get on each number, enabling you to measure, track and demonstrate ROI for each ad you are tracking.

Thousands of dollars can be saved with this tool. Oftentimes, Pay Per Click ads that receive a high number of clicks never turn into phone call leads, so you can stop wasting money on those keywords by using Dynamic Phone number Insertion for PPC ads, or any online traffic source.

4. Call Tracking Reports - Stand-alone virtual phone numbers don't provide you with any data, which is why you need Call Tracking Reports. You'll want to have access to real-time reports (Google Analytics isn't real-time) via the web , email, and API (in case you are using a third party analytics tool). Call Tracking reports will give you even more detailed information on call time, caller ID, call count, call duration, call routing, etc., etc., etc. so you can measure the quality of the calls, not just the quantity.

5. Call Routing Tools
If the call doesn't get to the right place, then tracking results doesn't do any good. While in some cases you may just forward the number to your main line, other times you'll want more advanced options. For example, you may want to route the leads by geography, percentage,or schedule.If you're doing lead generation you may chose to prompt callers with an IVR phone menu to qualify the lead before routing it to your client. Finally, to promote your lead generation services, you may want to 'whisper' a message to the sales rep answering the call that says "This is a lead from XYZ marketing" as they answer each call, just to remind the client of your value-added services.

6. Campaign Management
If you're running a big campaign, it can be challenging to monitor dozens, hundreds, or even thousands, of phone numbers without proper management tools. With a campaign management tool, you can group phone numbers into campaigns. For example, "Pay Per Click Management in Philadelphia", "SEM Campaign" and "AdWords Philadelphia". Then, using campaign management, you can pull custom reports by campaign to see call tracking reports, just like Google Analytics reports.

Want to learn more about these 6 Call Tracking tools? For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary Steel

 

        

Welcome.  Thanks for finding this page on the World Wide Web. Here’s what I’m up to.

For those of us who make our living in the advertising business this is not news.  It’s been staring us in the face for several years.  We chose to ignore it until December 2008, and then the bottom fell out of the economy. About 20% of us were laid off. The rest are making less than they had in previous years and are doing more work to keep afloat.  This trend, as I see it, is destined to continue.

Last but not least, have a look at our site and let me know your thoughts.  I welcome your comments, and look forward to helping you in your business.  For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.

Gary Steel

Link to me at http://www.linkedin.com/in/garysteel