Let's talk survey sticks.
About 12 years ago I met Pete Scaffidi. His son, Joe went to school with my son Adam at Cranberry Pines. Both were Cub Scouts. I suppose you get to know people pretty good when you're camping out at the local YMCA camp, and the kids are running loose through the woods. At that time, I was working for an unnamed Company (Clear Channel) handling radio advertising for a network of stations. I was a good corporate citizen, but always had the yearning to go into business for myself. I wasn't sure why I hadn't... after all I had made millions of dollars for the people that I was working for. Why couldn't I make it on my own?
Sitting beside the campfire, the conversation soon turned to "What do you do for a living?" After trying to describe what I did in a flashback from City Slickers, it was Pete's turn. "What do you do, Pete?" "I make sticks," he said with a chuckle. We all turned. "How much are your sticks?" "About a quarter each." Turns out, Pete owned a manufacturing facility of survey sticks and markers. The kind that you see on the job sites with ribbons attached to the top. Pete turned them out by the tractor trailer load up and down the east coast. Pete was making a living 25 cents at a time, and he had a nice house. Over the years Pete and I became friendlier. He still turned out the sticks, and I was selling radio spots. Our sons went on to college.
Recently, Pete was walking his dog around the neighborhood, and we started 'talking sticks' again. We also talked about AdWords and pay per click management. Pete was looking to grow his business, and we got to work. Pete needed a website and some marketing. I needed some beta testing.
During our research we found that several of his competitors had published websites and were using AdWords in Philadelphia to promote their products. Perhaps some of the remaining business was being garnered by higher priced competitors using inferior products... and charging delivery?
Within a week www.stakesandhubs.com was launched, and a campaign for Adwords in Philadelphia and the State of New Jersey was executed. Atlantic Wood Products took its first online order, and is now at the top of the searches. Next, we'll be promoting concrete markers.
You go Pete! Let's sell some sticks.
Gary
www.phillyadwords.com
Sitting beside the campfire, the conversation soon turned to "What do you do for a living?" After trying to describe what I did in a flashback from City Slickers, it was Pete's turn. "What do you do, Pete?" "I make sticks," he said with a chuckle. We all turned. "How much are your sticks?" "About a quarter each." Turns out, Pete owned a manufacturing facility of survey sticks and markers. The kind that you see on the job sites with ribbons attached to the top. Pete turned them out by the tractor trailer load up and down the east coast. Pete was making a living 25 cents at a time, and he had a nice house. Over the years Pete and I became friendlier. He still turned out the sticks, and I was selling radio spots. Our sons went on to college.
Recently, Pete was walking his dog around the neighborhood, and we started 'talking sticks' again. We also talked about AdWords and pay per click management. Pete was looking to grow his business, and we got to work. Pete needed a website and some marketing. I needed some beta testing.
During our research we found that several of his competitors had published websites and were using AdWords in Philadelphia to promote their products. Perhaps some of the remaining business was being garnered by higher priced competitors using inferior products... and charging delivery?
Within a week www.stakesandhubs.com was launched, and a campaign for Adwords in Philadelphia and the State of New Jersey was executed. Atlantic Wood Products took its first online order, and is now at the top of the searches. Next, we'll be promoting concrete markers.
You go Pete! Let's sell some sticks.
Gary
www.phillyadwords.com
Great success story!
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