Welcome. Thanks for finding this page on the World Wide Web. Here’s what I’m up to.
After nearly 30 years in the terrestrial radio business, I’m retiring. For now, this retirement is permanent. Perhaps one-day technology will roll backward and the practice of receiving radio via a radio receiver will grow again. I don’t think it will though. With the recent announcements that major auto manufacturers like GM are embracing Wi-Fi clouds that surround cars, and the attention being placed on PDA’s and mobile media, it is my opinion that terrestrial radio, is nearly down for the count. I never thought I’d say that. My decision to do this was in large part based on an unscientific poll of my kids. My son Adam, born in 1989, is among the first generation of children that grew up in an Internet world. At the age of 2 he was playing with my computer. He is now in college. Adam doesn’t listen to radio.
In fact, he doesn’t have a TV in his dorm room either. Rather he has a 19” flat screen monitor attached to his laptop. Recently he and his buddies gathered in his dorm room to watch… the computer. There was a new episode of their favorite show on Hulu.com. Where did they find out about the show? YouTube. My 15 year old daughter spends more time on Facebook than she does watching TV. So do her friends. For those of us who make our living in the advertising business this is not news. It’s been staring us in the face for several years. We chose to ignore it until December 2008, and then the bottom fell out of the economy. About 20% of us were laid off. The rest are making less than they had in previous years and are doing more work to keep afloat. This trend, as I see it, is destined to continue.
But it’s not all bad news for advertising. There is a bright spot, driven by the internet, in the field of Search Engine Marketing (SEM). With lots of research to back it up, that is where I am headed. The concept is very simple, and is described in a few short sentences on my new Company's homepage. Nearly 100% of all of the internet searchers are reached between Google, Yahoo and MSN. Think about the last time you wanted to research something. Like most, you probably went to one of those 3 sites. Search has also rebounded faster than any other advertising this year. Check out my blog for more info on that subject. Our Company's goal is to work with small to medium sized businesses just like Philly AdWords.
In a simple, no-cost way you can help our new venture. Please become a fan of Philly AdWords on Facebook. By clicking on our “Become a Fan” link you are helping to spread the word of www.phillyadwords.com. You'll also be the first to hear about our special offers, discounts, and career opportunities.Last but not least, have a look at our site and let me know your thoughts. I welcome your comments, and look forward to helping you in your business. For Philadelphia SEM, Philadelphia Search Engine Marketing, Philadelphia Pay Per Click Management, and Philadelphia Adwords Management give us a call.
Gary Steel
Link to me at http://www.linkedin.com/in/garysteel
Comments