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	<title>The Official Blog of Philly AdWords</title>
	<updated>2010-07-30T04:25:42Z</updated>
	<id>http://blog.phillyadwords.com/atom.aspx</id>
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	<entry>
		<title>Retargeting With Recrue</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/07/19/retargeting-with-recrue.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-07-19:8bd846af-dbff-4030-b384-9aff31a6a901</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-07-19T18:50:00Z</updated>
		<published>2010-07-19T18:50:00Z</published>
		<content type="html">We just got started a partnership and have built out a website for Recrue Media, a &lt;a href="http://www.recruemedia.com/"&gt;retargeting&lt;/a&gt;
company.&amp;nbsp; They do banner ads and other kinds of
online advertising placements, and are recommended as one of the best &lt;a href="http://www.recruemedia.com/"&gt;retargeting companies&lt;/a&gt;.&amp;nbsp; In
addition they do &lt;a href="http://www.recruemedia.com/"&gt;online
advertising&lt;/a&gt; and &lt;a href="http://www.recruemedia.com/"&gt;remarketing&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
Check them out at &lt;a href="http://www.recruemedia.com"&gt;www.recruemedia.com&lt;/a&gt; &lt;br /&gt;
&lt;br /&gt;
Gary</content>
	</entry>
	<entry>
		<title>Google Caffeine.  Faster Search, Faster indexing.</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/06/10/google-caffeine--faster-search-faster-indexing.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-06-10:094b0ebb-b67e-4716-afc4-f96913592cb3</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-06-10T19:19:00Z</updated>
		<published>2010-06-10T19:19:00Z</published>
		<content type="html">Google has done it once again.&amp;nbsp; Ahead of the competition they have updated the SERP to include real time indexing of web pages.&amp;nbsp; All of this is designed to turn SEO on its ear.&lt;br /&gt;
&lt;br /&gt;
Are you ready for it?&amp;nbsp; We are.&amp;nbsp; Read about it at &lt;a href="http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html"&gt;http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html&lt;/a&gt; .&lt;br /&gt;
&lt;br /&gt;
For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine
Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay
Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia
Adwords Management&lt;/a&gt; give us a call.&lt;br /&gt;
&lt;br /&gt;
Gary</content>
	</entry>
	<entry>
		<title>Do It Yourself SEO Software</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/04/08/do-it-yourself-seo-software.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-04-08:3377b69d-7789-4a90-97ce-7ad81007e921</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-04-08T13:11:00Z</updated>
		<published>2010-04-08T13:11:00Z</published>
		<content type="html">Philly AdWords' philosophy is to practice what we preach.&amp;nbsp; That's why we have a blog to begin with.&amp;nbsp; For one, we like to talk about the best practices that we use to help our clients raise their page rank on the major search engines.&amp;nbsp; For another, frankly, we promote ourselves.&amp;nbsp; This is a very practical reason for blogging.&amp;nbsp; Every time we include a blog on our site, we build backlinks to our own site, thereby increasing the site's Page Rank.&amp;nbsp; It may seem self serving... and it is... but we are always looking for ways to demonstrate to our clients the importance of surrounding their links with relevant content.&lt;br /&gt;
&lt;br /&gt;
This blog is dedicated to that process and to a new page we have placed on the web at &lt;a href="http://www.doityourselfseotool.com/seo_software.php"&gt;SEO Software&lt;/a&gt;.&amp;nbsp; Do it yourself SEO is becoming one of the biggest growth areas in the SEO industry and &lt;a href="http://www.doityourselfseotool.com"&gt;Do It Yourself SEO&lt;/a&gt; has added the page in order to let people who are looking for that product know where to find it.&amp;nbsp; It's another way to find us on the web...&lt;br /&gt;
&lt;br /&gt;
Let us know what you want us to promote for you.</content>
	</entry>
	<entry>
		<title>Do It Yourself SEO</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/04/03/do-it-yourself-seo.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-04-03:7f767d32-122d-4017-a385-2540015e69a7</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-04-03T23:13:00Z</updated>
		<published>2010-04-03T23:13:00Z</published>
		<content type="html">Our sister company has launched a &lt;a href="http://www.doityourselfseotool.com"&gt;Do It Yourself SEO&lt;/a&gt; site.&amp;nbsp; They call it "Search Engine Visibility, the &lt;a href="http://www.DoItYourselfSEOTool.com"&gt;Do It Yourself SEO Tool&lt;/a&gt;,  is a world classtool that does it all!  Don't pay thousands of dollars tohigh pricedSEO companies that make false promises.  Take your SEOmatters into yourown hands with our easy to use online tool.  Search EngineVisibilitywill do a check of every page on your site to determine allyou need forSearch Engine Friendly pages.  Then you will be guidedthrough yourwebsite to make the necessary changes for an excellent SEOresult.&lt;br /&gt;
&lt;br /&gt;
On their site they say you can "submit your site to 200 Directories and Engines with a clickof a button.  Analyze your site for keywords that will makeyou money.And there's much more including a learning section with themostcurrent SEO best practices."&lt;br /&gt;
&lt;br /&gt;
It's a better &lt;a href="http://www.DoItYourselfSEOTool.com"&gt;Do it yourself SEO Software&lt;/a&gt;.</content>
	</entry>
	<entry>
		<title>Top Information Technology Predictions</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/02/05/top-information-technology-predictions.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-02-05:7abf33cd-e9c9-40a1-b7d8-e2c58a5611d4</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-02-05T21:53:00Z</updated>
		<published>2010-02-05T21:53:00Z</published>
		<content type="html">Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball gazing.&lt;br&gt;Here's our future according to Gartner:&lt;br&gt;&lt;br&gt;By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and cloud computing, there's a movement toward decreased IT hardware assets and more ownership of hardware by third parties.&lt;br&gt;By 2012, India-based IT companies will represent 20% of cloud service providers in the market. Gartner attributes this to companies leveraging their market positions and R&amp;amp;D efforts in cloud computing, resulting in cloud-enabled outsourcing options.&lt;br&gt;By 2012, Facebook will lead the pack in developing the distributed, interoperable social Web through Facebook Connect and similar mechanisms. The interoperability will be critical to survival of other social networks.&lt;br&gt;Other social networks (including Twitter) will continue to develop with focus on greater adoption and specialization. However, they will all revolve around Facebook.&lt;br&gt;By 2014, building on server vitalization and desktop power management as savings in energy costs, more organizations will be driven by the need to be responsible for carbon dioxide emissions and will include carbon costs in business cases. Vendors will have to provide carbon lifecycle statistics for their products.&lt;br&gt;In 2012, 60% of a new PCs total life greenhouse gas emissions will have occurred before the user first turns it on. In its lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80% of a PC's total energy usage occurs during production and transportation. Buyers will be paying more attention to eco labels.&lt;br&gt;Online marketing by 2015 will control more than US$ 250 billion in Internet marketing spending worldwide.&lt;br&gt;By 2014, mobile and Internet technology will help over 3 billion of the world's adults to electronically transact. Emerging economies will see increase in mobile and Internet adoption through 2014. Worldwide mobile penetration rate will get to 90%.&lt;br&gt;By 2013, mobile phones will replace PCs as the most common device for Web access.&lt;br&gt;You may access the full report "Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance" &lt;a href="http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&amp;amp;id=1268513"&gt;here&lt;/a&gt;.&lt;br&gt;&lt;p&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p&gt;Gary&lt;/p&gt;&lt;br&gt;</content>
	</entry>
	<entry>
		<title>New Clients</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2010/01/14/new-clients.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2010-01-14:f705d04c-d535-403f-9759-ce65b9fa2f84</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2010-01-15T02:04:00Z</updated>
		<published>2010-01-15T02:04:00Z</published>
		<content type="html">It's been a while since we've posted up a blog, mostly because we've been working on client projects.&amp;nbsp; And on that note, I am proud to say that we have added several clients to our roster.&amp;nbsp; Have a look at some of these favorite new places on the web:&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img alt="" style="border: 1px solid rgb(0, 0, 0);" src="http://www.phillyadwords.com/images/dryer.jpg" align="left" height="90" hspace="2" vspace="2" width="117"&gt;&lt;a href="http://www.jerseydryerventcleaning.com/"&gt;Irish Eyes Dryer Vent Cleaning&lt;/a&gt; - South Jersey's leading vent cleaning contractor.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img alt="" style="border: 1px solid rgb(0, 0, 0);" src="http://www.phillyadwords.com/images/rof.jpg" align="left" height="79" hspace="2" vspace="2" width="120"&gt;&lt;a href="http://www.jerseyroofcleaning.com/"&gt;Irish Eyes Roof Cleaning&lt;/a&gt; - South Jersey no pressure wash roof cleaning service.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img alt="" src="http://www.phillyadwords.com/images/kickbox.jpg" style="border: 1px solid rgb(0, 0, 0);" align="left" height="90" hspace="2" vspace="2" width="120"&gt;&lt;a href="http://www.kickboxfusion.com/"&gt;Kickbox Fusion&lt;/a&gt; - Marlton, NJ Kickboxing Gym&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img alt="" style="border: 1px solid rgb(0, 0, 0);" src="http://www.phillyadwords.com/images/julia.jpg" align="left" height="90" hspace="2" vspace="2" width="121"&gt;&lt;span class="officeName"&gt;&lt;a href="http://www.buyburlingtonnjhomes.com/about/"&gt;Prudential Fox &amp;amp; Roach&lt;/a&gt;, REALTORS&lt;/span&gt;, Julia Joyce-Hall&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We are incredibly proud to have these fine businesses on our roster, and are going to be making some additional announcements in the coming days about even more new clients to come.&lt;/p&gt;&lt;p&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p&gt;Gary&lt;/p&gt;&lt;br&gt;</content>
	</entry>
	<entry>
		<title>Steel Media, LLC is Growing</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/12/23/steel-media-llc-is-growing.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-12-23:0935a4d9-f445-4262-82c4-f07ef5b84298</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-12-23T20:25:00Z</updated>
		<published>2009-12-23T20:25:00Z</published>
		<content type="html">Steel Media LLC has just acquired &lt;a href="http://www.southjerseymobiledj.com"&gt;South Jersey Mobile DJ &amp;amp; Video&lt;/a&gt; as you can see from this press release: &lt;a href="http://www.phillyadwords.com/Press_Release_12.21.html"&gt;http://www.phillyadwords.com/Press_Release_12.21.html&lt;/a&gt;.&amp;nbsp; You can check out their website at &lt;a href="http://www.southjerseymobiledj.com"&gt;http://www.southjerseymobiledj.com&lt;/a&gt; and their blog at &lt;a href="http://www.southjerseymobiledj.com"&gt;http://my.southjerseyweddingdj.com&lt;/a&gt;. They specialize in &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey DJ&lt;/a&gt;'s, &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey Wedding DJ&lt;/a&gt;'s, and &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey Sweet 16 DJ&lt;/a&gt;'s. </content>
	</entry>
	<entry>
		<title>A word about our clients</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/12/19/a-word-about-our-clients.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-12-19:ccc46850-4da9-4365-b935-f511b1fe91fb</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-12-19T23:44:00Z</updated>
		<published>2009-12-19T23:44:00Z</published>
		<content type="html">If you're looking for a &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey DJ&lt;/a&gt;, &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey Wedding DJ&lt;/a&gt;, &lt;a href="http://www.southjerseymobiledj.com/"&gt;New Jersey Wedding DJ&lt;/a&gt;, &lt;a href="http://www.southjerseymobiledj.com/"&gt;South Jersey Sweet 16 DJ&lt;/a&gt; or any other DJ for your party in the Philadelphia area, check out &lt;a href="http://www.southjerseymobiledj.com"&gt;www.southjerseymobiledj.com&lt;/a&gt;.&amp;nbsp; Also, you might check out one of our client's blogs at &lt;a href="http://my.southjerseyweddingdj.com"&gt;http://my.southjerseyweddingdj.com &lt;/a&gt;&lt;br&gt;And of course, &lt;br&gt;&lt;p&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p&gt;Gary&lt;/p&gt; </content>
	</entry>
	<entry>
		<title>We've got a Director of Sales</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/12/15/weve-got-a-director-of-sales.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-12-15:7839ac16-8434-4c5e-b289-0fe3516a7581</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-12-15T12:57:00Z</updated>
		<published>2009-12-15T12:57:00Z</published>
		<content type="html">We hired Diane Sanfilippo as our Director of Sales.&amp;nbsp; She's one of my oldest friends in business, and I'm really pleased she's on board. Here's the press release.&lt;br&gt;&lt;br&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;br&gt;&lt;br&gt;&lt;br&gt;       &lt;link rel="File-List"&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; 0 false 18 pt 18 pt 0 0 false false false &lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;/xml&gt;&lt;![endif]--&gt; &lt;style&gt; &lt;!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} p.MsoFooter, li.MsoFooter, div.MsoFooter {mso-style-link:"Footer Char"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; tab-stops:center 3.0in right 6.0in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} span.FooterChar {mso-style-name:"Footer Char"; mso-style-locked:yes; mso-style-link:Footer;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --&gt; &lt;/style&gt; &lt;!--[if gte mso 10]&gt; &lt;div id='RadEditorStyleKeeper3' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper6' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper3' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper6' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper9' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper3' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper6' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;div id='RadEditorStyleKeeper9' style='display:none;'&gt;&amp;nbsp;&lt;/div&gt;&lt;style reoriginalpositionmarker='RadEditorStyleKeeper9' reoriginalpositionmarker='RadEditorStyleKeeper6' reoriginalpositionmarker='RadEditorStyleKeeper3' reoriginalpositionmarker='RadEditorStyleKeeper9' reoriginalpositionmarker='RadEditorStyleKeeper6' reoriginalpositionmarker='RadEditorStyleKeeper3' reoriginalpositionmarker='RadEditorStyleKeeper6' reoriginalpositionmarker='RadEditorStyleKeeper3'&gt; /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt; &lt;!--StartFragment--&gt; &lt;p&gt;&lt;strong&gt;&lt;span style="font-size: 10pt;"&gt;Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales, Philadelphia.&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Medford, New Jersey, December 15, 2009 – Steel Media, LLC today announced that Diane Sanfilippo has been named to Director of Sales, Philadelphia. Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division.&lt;span&gt;&amp;nbsp; &lt;/span&gt;She will report to Gary Steel, Owner of Steel Media, LLC.&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;“Diane has been a friend and trusted colleague of mine for over 20 years,” said Steel. “We are excited to have her contribute her experience and vision to our Philly Adwords enterprise.”&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;“There is a tremendous need in the marketplace for Philly Adwords and our personalized approach to small to medium sized businesses given our backgrounds in media and marketing.&lt;span&gt;&amp;nbsp; &lt;/span&gt;I’m excited to bring Pay Per Click, SEM, and Adword Management as well as Philly Adwords other offerings to area businesses.&lt;span&gt;&amp;nbsp; &lt;/span&gt;We’ll help them grow locally with the global power of the web,” said Sanfilippo.&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Sanfilippo will work with Philly Adwords clients and be responsible for sales expansion. She will further be responsible for establishing pricing, marketing and business development strategies.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Prior to this position, Sanfilippo served sales management positions for companies such as Clear Channel Communications, CBS Radio, and Katz Communications in NYC and Philadelphia.&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;/span&gt;&lt;span style="text-decoration: underline;"&gt;&lt;span style="font-size: 10pt;"&gt;About Philly AdWords&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Philly AdWords (&lt;/span&gt;&lt;a href="http://www.phillyadwords.com/"&gt;&lt;span style="font-size: 10pt;"&gt;www.phillyadwords.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 10pt;"&gt;) a division of Steel Media, LLC is a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Core products and services include, Pay Per Click Management, Online Branding, Online Media Buying, Traditional Media Buying, Social Media Strategies, Web Hosted Telephony, E-Commerce Consultation, Sales Training, and Sponsorship Sales.&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;/span&gt;&lt;span style="text-decoration: underline;"&gt;&lt;span style="font-size: 10pt;"&gt;About Steel Media, LLC&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Steel Media is a New Jersey Limited Liability Corporation formed in 2009 to own and operate advertising, promotional and event companies.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Its first Division is Philly AdWords, a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;/span&gt;&lt;span style="text-decoration: underline;"&gt;&lt;span style="font-size: 10pt;"&gt;About Diane Sanfilippo&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Diane Sanfilippo has spent her career in Sales Management for companies such as Clear Channel Communications Philadelphia (WDAS A/F, WIOQ, WUSL, WSNI, WJJZ), CBS Radio Philadelphia (WOGL, WPHT, KYW, WIP, WYSP), Katz Communications and Buckley Broadcasting in New York City. As National Sales Manager and Senior Account Manager she has spearheaded millions of dollars in radio campaigns, special events, on-air promotions and online media advertising. Diane has worked directly with many Fortune 500 companies and their advertising agencies in categories such as telecom, automotive, financial, grocery, retail, travel and media. This also included work with large regional companies such as Verizon, AT&amp;amp;T, Comcast, Philadelphia Phillies, WAWA, Acme, Giant Foods, Genuardi’s, Hershey, and Hatfield Quality Meats. &lt;span&gt;&amp;nbsp;&lt;/span&gt;Diane received a BA from Providence College in Providence, Rhode Island and resides in Marlton, NJ with husband Jeff and their two children.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;###&lt;/span&gt;&lt;/p&gt; &lt;!--EndFragment--&gt;</content>
	</entry>
	<entry>
		<title>The Internet is up, while traditional media is down.</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/12/11/the-internet-is-up-while-traditional-media-is-down.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-12-11:9ed58211-1c6e-45b4-b5c2-3f0abf72ded3</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-12-11T18:07:00Z</updated>
		<published>2009-12-11T18:07:00Z</published>
		<content type="html">&lt;p&gt;Don't take my word for it.&amp;nbsp; Check out this article from the Wall Street Journal Online.&amp;nbsp; &lt;a href="http://online.wsj.com/article/SB10001424052748704825504574582310496271156.html"&gt;http://online.wsj.com/article/SB10001424052748704825504574582310496271156.html &lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p&gt;Gary&lt;/p&gt;&lt;p&gt;www.phillyadwords.com&lt;/p&gt;</content>
	</entry>
	<entry>
		<title>Search is going up, up, up</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/12/11/search-is-going-up-up-up.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-12-11:7a102cfe-a963-4244-bc6f-b9b0b17453ba</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-12-11T17:44:00Z</updated>
		<published>2009-12-11T17:44:00Z</published>
		<content type="html">Get in the game.&amp;nbsp; Max Kalehoff in his blog for Clickable&amp;nbsp; offers some perspective on the future of search for 2010.&amp;nbsp; Here's the highlights of his blog &lt;a href="http://www.clickable.com/blogs/clickableblog/archive/2009/12/09/clickable-s-q4-2009-search-advertising-trends-analysis.aspx"&gt;Clickable’s Q4 2009 Search Advertising Trends Analysis:&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;&lt;strong&gt;Search Budgets in Q4 2009 Relative to Q2 and Q3&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Compared to the average of Q2 and Q3 2009, search budgets in Q4 are up as much as 30%, with the highest increase in retail and electronics.Even non-seasonal services like financial services are up as much as15%, suggesting a more fundamental shift in spending.&lt;/p&gt;&lt;p&gt;Q4 Notable Sector Gains Versus Q2/Q3 Average: Retail: +30%; Travel:+20%; Services/Legal: +20%; Services/Insurance: +15%; Auto: +10%.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Seasonal Spending Recovery&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;In November, overall search spend was significantly higher than in September (+25%), though only slightly higher than October (+5%). This reflects seasonality and correlates highly with recent improvements in the economy. It also reflects Cost Per Click (CPC) spikes as advertisers spend more to meet competition, protect their brand terms and offload their end-of-year budgets.&lt;/p&gt;&lt;p&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p&gt;Gary&lt;/p&gt;&lt;p&gt;www.phillyadwords.com&lt;/p&gt;&lt;a href="http://www.clickable.com/blogs/clickableblog/archive/2009/12/09/clickable-s-q4-2009-search-advertising-trends-analysis.aspx"&gt;  &lt;/a&gt;</content>
	</entry>
	<entry>
		<title>Philly AdWords in the news</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/11/23/philly-adwords-in-the-news.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-11-23:75a51bfc-0314-4969-a123-05b15c8c4d56</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-11-23T19:39:00Z</updated>
		<published>2009-11-23T19:39:00Z</published>
		<content type="html">Here's the latest on &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; .&amp;nbsp; We're in the news. &lt;a href="http://news.yahoo.com/s/prweb/20091123/bs_prweb/prweb3233394_2"&gt;http://news.yahoo.com/s/prweb/20091123/bs_prweb/prweb3233394_2&lt;/a&gt;&amp;nbsp;&lt;br&gt;&lt;br&gt;</content>
	</entry>
	<entry>
		<title>Here Are 6 Phone Call Tracking Tools To Add To Your Online Marketing Arsenal</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/11/19/here-are-6-phone-call-tracking-tools-to-add-to-your-online-marketing-arsenal.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-11-19:abe2bd70-5955-4672-9615-717aa62b39bf</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-11-19T04:23:00Z</updated>
		<published>2009-11-19T04:23:00Z</published>
		<content type="html">&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Given all of the web analytics tools out there, tracking&amp;nbsp;on line conversions&amp;nbsp;is relatively easy. The big challenge for marketers is tracking&amp;nbsp;off line conversions&amp;nbsp;like phone calls. Since most businesses still rely on phone calls, not web form submissions, this is a critical piece of on line marketing.&amp;nbsp; At &lt;a href="http://www.phillyadwords.com"&gt;Philly AdWords&lt;/a&gt;, we offer Call Tracking in addition to &lt;a href="http://www.phillyadwords.com"&gt;AdWords&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com"&gt;Pay Per Click Management in Philadelphia&lt;/a&gt; , and &lt;a href="http://www.phillyadwords.com"&gt;SEM&lt;/a&gt;.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;1. Call Tracking Numbers - Call Tracking Numbers are unique 'virtual phone numbers' that you insert in your ads to track how many calls are generated from each ad. These numbers aren't attached to a specific phone, so they can just be forwarded to your main phone number. Getting unique tracking numbers is the first step in track phone call conversions. You can get&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/local-phone-numbers"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;local numbers&lt;/span&gt;&lt;/a&gt;&amp;nbsp;for the areas you are targeting or&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/toll-free-numbers"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;toll-free numbers&lt;/span&gt;&lt;/a&gt;&amp;nbsp;to project a national image.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;2. Google Analytics Integration - Once you have some numbers,&amp;nbsp; you'll need reporting. As an online marketer, you're probably using Google Analytics so it's easiest to view how many calls you get directly in Google Analytics. With&amp;nbsp;&lt;a href="http://public.ifbyphone.com/blog/phone-mashup-tracking-call-data-google-analytics"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;Google Analytics Call Tracking Integration&lt;/span&gt;&lt;/a&gt;, you can see your call data alongside your web data, making it easy to monitor progress and demonstrate ROI to your clients.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;3. Dynamic Phone Number Insertion (PPC Call Tracking) - &lt;a href="http://public.ifbyphone.com/services/dynamic-phone-number-insertion"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;Dynamic Phone number Insertion&lt;/span&gt;&lt;/a&gt;&amp;nbsp;is simple. You assign a unique Call Tracking number to each online medium that directs traffic to your site. This could be a specific keyword, search engine or link (read: PPC Ad,&amp;nbsp;Banner ad,&amp;nbsp;Text-Link-Ad). When a visitor arrives at your site, you display a unique phone number based on the referral source. The visitor calls the number,and you see how many calls you get on each number, enabling you to measure, track and demonstrate ROI for each ad you are tracking.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Thousands of dollars can be saved with this tool. Oftentimes,&amp;nbsp;&lt;a href="http://www.phillyadwords.com"&gt;Pay Per Click&lt;/a&gt;&amp;nbsp;ads that receive a high number of clicks never turn into phone call leads, so you can stop wasting money on those keywords by using Dynamic Phone number Insertion for PPC ads, or any online traffic source.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;4. Call Tracking Reports - Stand-alone virtual phone numbers don't provide you with any data, which is why you need&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/call-tracking"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;Call Tracking Reports&lt;/span&gt;&lt;/a&gt;. You'll want to have access to real-time reports (Google Analytics isn't real-time) via the web , email, and API (in case you are using a third party analytics tool). Call Tracking reports will give you even more detailed information on call time, caller ID, call count, call duration, call routing, etc.,&amp;nbsp;etc.,&amp;nbsp;etc. so you can measure the quality of the calls, not just the quantity.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;5. Call Routing Tools If the call doesn't get to the right place, then tracking results doesn't do any good. While in some cases you may just forward the number to your main line, other times you'll want more advanced options. For example, you may want to route the leads by&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/store-locator"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;geography&lt;/span&gt;&lt;/a&gt;,&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/call-distributor"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;percentage&lt;/span&gt;&lt;/a&gt;,or&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/call-routing"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;schedule&lt;/span&gt;&lt;/a&gt;.If you're doing lead generation you may chose to prompt callers with an&amp;nbsp;&lt;a href="http://public.ifbyphone.com/services/hosted-ivr"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;IVR phone menu&lt;/span&gt;&lt;/a&gt;&amp;nbsp;to qualify the lead before routing it to your client. Finally, to promote your lead generation services, you may want to 'whisper' a message to the sales rep answering the call that says "This is a lead from XYZ marketing" as they answer each call, just to remind the client of your value-added services.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;6. Campaign Management If you're running a big campaign, it can be challenging to monitor dozens, hundreds, or even thousands, of phone numbers without proper management tools. With a&amp;nbsp;&lt;a href="http://public.ifbyphone.com/blog/what-s-new-ifbyphone-version-31"&gt;&lt;span style="color: windowtext; text-decoration: none;"&gt;campaign management tool&lt;/span&gt;&lt;/a&gt;, you can group phone numbers into campaigns. For example, "&lt;a href="http://www.phillyadwords.com/"&gt;Pay Per Click Management in Philadelphia&lt;/a&gt;", "&lt;a href="http://www.phillyadwords.com/"&gt;SEM&lt;/a&gt; Campaign" and "&lt;a href="http://www.phillyadwords.com/"&gt;AdWords Philadelphia&lt;/a&gt;". Then, using campaign management, you can pull custom reports by campaign to see call tracking reports, just like Google Analytics reports.&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Want to learn more about these 6 Call Tracking tools? &lt;/font&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;font face="Arial" size="2"&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Gary Steel&lt;/font&gt;&lt;/p&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;a href="http://www.phillyadwords.com/"&gt;www.PhillyAdwords.com&lt;/a&gt;&lt;/font&gt;&lt;a href="http://www.phillyadwords.com/"&gt;&lt;!--:OD--&gt;&lt;/a&gt;&lt;/div&gt;&lt;p class="MsoNormal"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;&lt;!--EndFragment--&gt;</content>
	</entry>
	<entry>
		<title>A Personal Message From Gary Steel.</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/11/15/a-personal-message-from-gary-steel.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-11-15:5290aa72-497c-4895-97b0-9c3aefecca69</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-11-15T16:30:00Z</updated>
		<published>2009-11-15T16:30:00Z</published>
		<content type="html">&lt;!--StartFragment--&gt; &lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Welcome.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Thanks for finding this page on the World Wide Web.&lt;span style=""&gt;&amp;nbsp;&lt;/span&gt;Here’s what I’m up to.&lt;/font&gt;&lt;/p&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;After nearly 30 years in the terrestrial radio business, I’m retiring.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;For now, this retirement is permanent.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Perhaps one-day technology will roll backward and the practice of receiving radio via a radio receiver will grow again.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;I don’t think it will though.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;With the recent announcements that &lt;a href="http://www.autonetmobile.com/about/news/ANM%202009%20GM%20Final%20Oct%2021.pdf"&gt;major auto manufacturers like GM are embracing Wi-Fi clouds&lt;/a&gt;&lt;!--:OD--&gt; that surround cars, and the attention being placed on PDA’s and mobile media, it is my opinion that terrestrial radio, is nearly down for the count.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;I never thought I’d say that.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;My decision to do this was in large part based on an unscientific poll of my kids.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;My son Adam, born in 1989, is among the first generation of children that grew up in an Internet world.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;At the age of 2 he was playing with my computer.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;He is now in college.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Adam doesn’t listen to radio.&lt;br&gt;&lt;br&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;In fact, he doesn’t have a TV in his dorm room either.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Rather he has a 19” flat screen monitor attached to his laptop.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Recently he and his buddies gathered in his dorm room to watch… the computer.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;There was a new episode of their favorite show on &lt;a href="http://www.hulu.com/"&gt;Hulu.com&lt;/a&gt;&lt;!--:OD--&gt;.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Where did they find out about the show?&lt;span style=""&gt;&amp;nbsp;&lt;a href="http://www.youtube.com/"&gt;YouTube&lt;/a&gt;&lt;!--:OD--&gt;&lt;/span&gt;.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;My 15 year old daughter spends more time on &lt;a href="http://www.facebook.com/"&gt;Faceboo&lt;/a&gt;&lt;a href="http://www.facebook.com/"&gt;k&lt;/a&gt;&lt;!--:OD--&gt;&lt;!--:OD--&gt; than she does watching TV.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;So do her friends.&lt;/o:p&gt;&lt;/font&gt;&lt;/div&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;For those of us who make our living in the advertising business this is not news.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;It’s been staring us in the face for several years.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;We chose to ignore it until December 2008, and then the bottom fell out of the economy.&lt;span style=""&gt;&amp;nbsp;&lt;/span&gt;About 20% of us were laid off.&lt;span style=""&gt;&amp;nbsp;&lt;/span&gt;The rest are making less than they had in previous years and are doing more work to keep afloat.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;This trend, as I see it, is destined to continue.&lt;/o:p&gt;&lt;/font&gt;&lt;/p&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;But it’s not all bad news for advertising.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;There is a bright spot, driven by the internet, in the field of &lt;a href="http://en.wikipedia.org/wiki/Search_engine_marketing"&gt;Search Engine Marketing (SEM)&lt;/a&gt;.&lt;!--:OD--&gt;&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;With lots of research to back it up, that is where I am headed.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;The concept is very simple, and is described in a few short sentences on my new Company's&amp;nbsp;&lt;a href="http://www.phillyadwords.com/"&gt;homepage&lt;/a&gt;&lt;!--:OD--&gt;.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Nearly 100% of all of the internet searchers are reached between &lt;a href="http://www.google.com/"&gt;Google&lt;/a&gt;, &lt;a href="http://www.yahoo.com/"&gt;Yahoo&lt;/a&gt; and &lt;a href="http://www.msn.com/"&gt;MSN&lt;/a&gt;&lt;!--:OD--&gt;.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Think about the last time you wanted to research something.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Like most, you probably went to one of those 3 sites.&lt;span style=""&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Search has also rebounded faster than any other advertising this year.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Check out my &lt;a href="http://blog.phillyadwords.com/2009/11/15/search-is-on-the-rise.aspx"&gt;blog&lt;/a&gt;&lt;!--:OD--&gt; for more info on that subject.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Our Company's goal is to work with small to medium sized businesses just like &lt;a href="http://www.phillyadwords.com/"&gt;Philly AdWords&lt;/a&gt;&lt;!--:OD--&gt;.&lt;/o:p&gt;&lt;/font&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;&lt;br&gt;In a simple, no-cost way you can help our new venture.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;Please become a fan of&amp;nbsp;&lt;a href="http://www.phillyadwords.com/"&gt;Philly AdWords&lt;/a&gt;&lt;!--:OD--&gt; on Facebook.&lt;span style=""&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;By clicking on our “Become a Fan” link you are helping to spread the word of &lt;a href="http://www.phillyadwords.com/"&gt;www.phillyadwords.com&lt;/a&gt;.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;&lt;span style=""&gt;You'll also &lt;/span&gt;be the first to hear about our special offers, discounts, and &lt;a href="http://www.phillyadwords.com/Philly_AdWords_-_Careers.html"&gt;career opportunities&lt;/a&gt;.&lt;/o:p&gt;&lt;/font&gt;&lt;/div&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;o:p&gt;Last but not least, have a look at our site and let me know your thoughts.&lt;span style=""&gt;&amp;nbsp; &lt;/span&gt;I welcome your comments, and look forward to helping you in your business.&amp;nbsp; &lt;/o:p&gt;&lt;/font&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Gary Steel&lt;/font&gt;&lt;/p&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;a href="http://www.phillyadwords.com/"&gt;www.PhillyAdwords.com&lt;/a&gt;&lt;a href="http://www.phillyadwords.com/"&gt;&lt;!--:OD--&gt;&lt;/a&gt;&lt;/font&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;&lt;a href="http://mailto:gary@phillyadwords.com/"&gt;gary@phillyadwords.com&lt;/a&gt;&lt;a href="http://mailto:gary@phillyadwords.com/"&gt;&lt;!--:OD--&gt;&lt;/a&gt;&lt;/font&gt;&lt;/div&gt;&lt;p class="MsoNormal"&gt;&lt;font face="Arial" size="2"&gt;Link to me at&amp;nbsp;&lt;span style="line-height: 15px; font-family: Arial,Helvetica,'Nimbus Sans L',sans-serif; font-size: 13px;"&gt;&lt;a title="View public profile" href="http://www.linkedin.com/in/garysteel" name="webProfileURL"&gt;http://www.linkedin.com/in/garysteel&lt;/a&gt;&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&amp;nbsp;&lt;/p&gt;&lt;script type="text/javascript" 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value="1"&gt;&lt;param name="Profile" value="0"&gt;&lt;param name="ProfileAddress" value=""&gt;&lt;param name="ProfilePort" value="0"&gt;&lt;param name="AllowNetworking" value="all"&gt;&lt;param name="AllowFullScreen" value="false"&gt;&lt;param name="_cx" value="26"&gt;&lt;param name="_cy" value="26"&gt;&lt;param name="FlashVars" value=""&gt;&lt;param name="Movie" value="http://static.ak.fbcdn.net/swf/XdComm.swf"&gt;&lt;param name="Src" value="http://static.ak.fbcdn.net/swf/XdComm.swf"&gt;&lt;param name="WMode" value="Window"&gt;&lt;param name="Play" value="0"&gt;&lt;param name="Loop" value="-1"&gt;&lt;param name="Quality" value="High"&gt;&lt;param name="SAlign" value=""&gt;&lt;param name="Menu" value="-1"&gt;&lt;param name="Base" value=""&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;param name="Scale" value="ShowAll"&gt;&lt;param name="DeviceFont" value="0"&gt;&lt;param name="EmbedMovie" value="0"&gt;&lt;param name="BGColor" value="869CA7"&gt;&lt;param name="SWRemote" value=""&gt;&lt;param name="MovieData" value=""&gt;&lt;param name="SeamlessTabbing" value="1"&gt;&lt;param name="Profile" value="0"&gt;&lt;param name="ProfileAddress" value=""&gt;&lt;param name="ProfilePort" value="0"&gt;&lt;param name="AllowNetworking" value="all"&gt;&lt;param name="AllowFullScreen" value="false"&gt;&lt;param name="_cx" value="26"&gt;&lt;param name="_cy" value="26"&gt;&lt;param name="FlashVars" value=""&gt;&lt;param name="Movie" value="http://static.ak.fbcdn.net/swf/XdComm.swf"&gt;&lt;param name="Src" value="http://static.ak.fbcdn.net/swf/XdComm.swf"&gt;&lt;param name="WMode" value="Window"&gt;&lt;param name="Play" value="0"&gt;&lt;param name="Loop" value="-1"&gt;&lt;param name="Quality" value="High"&gt;&lt;param name="SAlign" value=""&gt;&lt;param name="Menu" value="-1"&gt;&lt;param name="Base" value=""&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;param name="Scale" value="ShowAll"&gt;&lt;param name="DeviceFont" value="0"&gt;&lt;param name="EmbedMovie" value="0"&gt;&lt;param name="BGColor" value="869CA7"&gt;&lt;param name="SWRemote" value=""&gt;&lt;param name="MovieData" value=""&gt;&lt;param name="SeamlessTabbing" value="1"&gt;&lt;param name="Profile" value="0"&gt;&lt;param name="ProfileAddress" value=""&gt;&lt;param name="ProfilePort" value="0"&gt;&lt;param name="AllowNetworking" value="all"&gt;&lt;param name="AllowFullScreen" value="false"&gt;&lt;/object&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="position: absolute; width: 0px; height: 0px; top: -10000px; left: -10000px;" id="FB_HiddenContainer"&gt;&lt;div&gt;&lt;iframe class="FB_SERVER_IFRAME" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" flashsrc="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" name="loginStatus" frameborder="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;div&gt;&lt;embed id="flashXdComm" name="flashXdComm" type="application/x-shockwave-flash" pluginspage="http://get.adobe.com/flashplayer" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" quality="high" bgcolor="#869ca7" allowscriptaccess="always" height="1" width="1"&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="position: absolute; width: 0px; height: 0px; top: -10000px; left: -10000px;" id="FB_HiddenContainer"&gt;&lt;div&gt;&lt;iframe class="FB_SERVER_IFRAME" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" flashsrc="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" name="loginStatus" frameborder="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;div&gt;&lt;embed id="flashXdComm" name="flashXdComm" type="application/x-shockwave-flash" pluginspage="http://get.adobe.com/flashplayer" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" quality="high" bgcolor="#869ca7" allowscriptaccess="always" height="1" width="1"&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="position: absolute; width: 0px; height: 0px; top: -10000px; left: -10000px;" id="FB_HiddenContainer"&gt;&lt;div&gt;&lt;iframe class="FB_SERVER_IFRAME" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" flashsrc="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" name="loginStatus" frameborder="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;div&gt;&lt;embed id="flashXdComm" name="flashXdComm" type="application/x-shockwave-flash" pluginspage="http://get.adobe.com/flashplayer" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" flashsrc="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" quality="high" bgcolor="#869ca7" allowscriptaccess="always" height="1" width="1"&gt;&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;/div&gt;&lt;script type="text/javascript"&gt;FB.init("af7450518461209683f98e5ab753fc5b");&lt;/script&gt;&lt;fb:fan class=" FB_fan FB_ElementReady" width="300" connections="" stream="" profile_id="187111454045"&gt;&lt;iframe style="border-style: none; width: 300px; height: 65px;" class="FB_SERVER_IFRAME" src="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" flashsrc="/RadControls/Editor/Skins/Default/Buttons/FlashManager.gif" allowtransparency="" name="fbfanIFrame_0" frameborder="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;/fb:fan&gt;&lt;div style="padding-left: 10px; font-size: 8px;"&gt;&lt;a href="http://www.facebook.com/pages/Medford-Lakes-NJ/Philly-AdWords/187111454045"&gt;Philly AdWords on Facebook&lt;/a&gt; &lt;/div&gt;&lt;!--EndFragment--&gt;</content>
	</entry>
	<entry>
		<title>Search is on the Rise</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/11/15/search-is-on-the-rise.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-11-15:370ee784-c324-413e-a056-e2bf2c5b3ebf</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-11-15T14:51:00Z</updated>
		<published>2009-11-15T14:51:00Z</published>
		<content type="html">Netelixir is bullish on Search Engine Marketing for the 2009 Holiday Season &amp;nbsp;According to their blog post on September 29, search is making a rebound since April. &amp;nbsp;Clicks are up, CTR's are up, and CPC's are also up. &lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;Here's a link to their post:&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;a href="http://netelixir.typepad.com/making_search_work_the_bi/2009/09/why-we-are-optimistic-about-2009-holiday-season.html"&gt;http://netelixir.typepad.com/making_search_work_the_bi/2009/09/why-we-are-optimistic-about-2009-holiday-season.html&lt;/a&gt;&lt;a href="http://netelixir.typepad.com/making_search_work_the_bi/2009/09/why-we-are-optimistic-about-2009-holiday-season.html"&gt;&lt;!--:OD--&gt;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;and a link to to their white paper&amp;nbsp;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;a href="http://www.netelixir.com/pdf/NetElixirKeyword2009Holiday.pdf"&gt;http://www.netelixir.com/pdf/NetElixirKeyword2009Holiday.pdf&lt;/a&gt;&lt;/span&gt;&lt;!--:OD--&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;font size="+0"&gt;.&lt;/font&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;font size="3"&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;font size="3"&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;Now's a great time to be in the business of &lt;a href="http://www.phillyadwords.com"&gt;SEM in Philadelphia&lt;/a&gt;. &lt;/span&gt;&lt;/font&gt;For &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia SEM&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Search Engine Marketing&lt;/a&gt;, &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Pay Per Click Management&lt;/a&gt;, and &lt;a href="http://www.phillyadwords.com/"&gt;Philadelphia Adwords Management&lt;/a&gt; give us a call.&lt;/div&gt;&lt;div&gt;&lt;font size="3"&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;font size="3"&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;Gary&lt;/span&gt;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;div&gt;&lt;span style="line-height: 23px; font-size: 13px;"&gt;&lt;a href="http://www.phillyadwords.com/"&gt;www.phillyadwords.com&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;!--:OD--&gt;&lt;/span&gt;&lt;/div&gt;</content>
	</entry>
	<entry>
		<title>(Reprint) An Adwords Success Story</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/10/29/reprint-an-adwords-success-story.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-10-29:3ed1f60d-fc7c-46be-bccc-8b21548caeae</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-10-29T04:24:00Z</updated>
		<published>2009-10-29T04:24:00Z</published>
		<content type="html">&lt;SPAN style="FONT-SIZE: 11px"&gt;Several months ago a colleague of mine got laid off from a large media conglomerate that shall go unnamed. &amp;nbsp;Let's call the Company 'Clear Channel,' for the purposes of this blog. &amp;nbsp;She was our HR Manager, Lisa Cole. &amp;nbsp;Lisa was a terrific worker bee who always got the job done on time, and never complained about anything (that I know of.) &amp;nbsp;We had a secret sign that we would give to each other in case we knew any problems were coming in the other's direction... a swipe of the nose like the one that Robert Redford gave to Paul Newman in Butch Cassidy and the Sundance Kid. &amp;nbsp;Lisa never gave me the sign because she got laid off before I did. 
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;What I didn't know was that Lisa had a side business that she was growing. &amp;nbsp;Lisa Cole Parties and Adventures (&lt;FONT style="OUTLINE-STYLE: none"&gt;&lt;A style="OUTLINE-STYLE: none" href="http://www.designsbylisacole.com/" target=_blank&gt;Lisa Cole Parties And Adventures&lt;/A&gt;&lt;/FONT&gt;) provided jewelry making, characters, face painting, ballooning and other fun stuff for kids parties in the Philly area. &amp;nbsp;Upon being laid off, she set out to build that business and never work in the corporate world again.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Lisa did all the right stuff. &amp;nbsp;She got herself a website, produced business cards, invested in supplies, hired help, and began to do demonstrations at local libraries. &amp;nbsp;One day she got a call from the Yellow Pages, who promised a listing on Google, along with&amp;nbsp;listing on&amp;nbsp;&lt;A href="http://www.phillyadwords.com"&gt;AdWords in Philadelphia&lt;/A&gt;&amp;nbsp;for a $200 per month contract for 1 year. &amp;nbsp;That's when I got the call.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;You see, I was the Manager of the Company's Website Sales, and Lisa wanted to know if she was getting a good deal. &amp;nbsp;I knew &lt;A href="http://www.phillyadwords.com"&gt;Local AdWords for Philadelphia &lt;/A&gt;was an excellent resource, but I had a few questions about what the deal was about. &amp;nbsp;2 simple questions gave me the answer I needed. &amp;nbsp;Was there a long-term commitment, and how many clicks did she get for the money. &amp;nbsp;The answers were basically 'yes,' and 'not enough' (each click was at double the price than was listed on the keyword tool). &amp;nbsp;I offered some guidance in the process when we met for coffee and bagels at Delancy Street. &amp;nbsp;That was on July 3.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;By July 6, her phone was ringing off the hook, and she was well on her way to making as much (and perhaps more) money than she made as a Corporate employee. &amp;nbsp;Further, we went on to discuss things like what she could do when a client calls and inquires about her services. &amp;nbsp;How can she better answer the phone to convert inquiries into sales. &amp;nbsp;And what opportunities for upsell can she begin to experiment with.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Now I'm not saying that I'm the genius. &amp;nbsp;What I am saying is that 1) Not all &lt;A href="http://www.phillyadwords.com"&gt;PPCManagement Companies in Philadelphia&lt;/A&gt;&amp;nbsp;are alike, and 2) PPC is about generating prospects for your sellers. &amp;nbsp;There is a genuine cost to development of sales leads, and keeping that cost as low as possible is what good &lt;A href="http://www.phillyadwords.com"&gt;PPC Management&amp;nbsp;&lt;/A&gt;is about.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Keep at it Lisa!&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Gary&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;FONT style="OUTLINE-STYLE: none"&gt;&lt;A style="OUTLINE-STYLE: none" href="http://www.phillyadwords.com/"&gt;www.phillyadwords.com&lt;/A&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/DIV&gt;
&lt;DIV&gt;&lt;BR&gt;&lt;/DIV&gt;&lt;/SPAN&gt;</content>
	</entry>
	<entry>
		<title>(Reprint) AdWords Is a Sales Tool, Not An Advertising Tool</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/10/29/reprint-adwords-is-a-sales-tool-not-an-advertising-tool.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-10-29:0a1dcc02-a95f-42f6-b9a0-8b55a1e20345</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-10-29T04:23:00Z</updated>
		<published>2009-10-29T04:23:00Z</published>
		<content type="html">&lt;SPAN style="FONT-FAMILY: Times; FONT-SIZE: medium"&gt; 
&lt;DIV style="BACKGROUND-IMAGE: none !important; TEXT-ALIGN: left; PADDING-BOTTOM: 3px; BACKGROUND-COLOR: rgb(255,255,255); MARGIN: 0px; OUTLINE-STYLE: none; PADDING-LEFT: 3px; PADDING-RIGHT: 3px; FONT-FAMILY: Arial, Verdana, Helvetica, sans-serif; WORD-WRAP: break-word; FONT-SIZE: 12px; PADDING-TOP: 3px"&gt;Imagine your Company is at an electronics trade show as a vendor with the greatest and latest new gizmo.&amp;nbsp; You own the patent, did the research, and know your consumer.&amp;nbsp; You've invested in fantastic graphics and signs, have a colorful display, and free candy is sitting in your bowl.&amp;nbsp; Plus, your Company has invested in a brand new flat panel TV for the trade show visitors to win as a gift for just stopping in.&amp;nbsp; You've staffed the booth with a diligent group of employees from the Marketing Department.&amp;nbsp; People are walking by and looking, some are registering for the TV, and the candy is gone within the first 5 minutes.&amp;nbsp; Of course, you've made no sales.&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;Why not?&amp;nbsp; There's no salespeople to sell the gizmo.&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;Take 2.&amp;nbsp; Your Company is at the same show with a plain display.&amp;nbsp; No candy, no TV for a giveaway.&amp;nbsp; Two energetic, well dressed&amp;nbsp;sellers are stepping in front of people as they walk by offering a demonstration of the gizmo.&amp;nbsp; People are gathering.&amp;nbsp; You're making sales.&amp;nbsp; Sound plausible?&amp;nbsp; You bet it is.&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;For those of you who are wondering where this is going, here's the punchline.&amp;nbsp; AdWords is the first step in the&amp;nbsp;&lt;SPAN style="OUTLINE-STYLE: none; TEXT-DECORATION: underline"&gt;sales&lt;/SPAN&gt;&amp;nbsp;process.&amp;nbsp; It's a prospecting tool and a warm lead generator.&amp;nbsp; For those of you who have delegated the task of &lt;A href="http://www.phillyadwords.com"&gt;pay per click advertising in Philadelphia&lt;/A&gt;&amp;nbsp;to an ad agency, marketing firm, or marketing department staffer, think again.&amp;nbsp; Their job is gathering gross impressions and clicks.&amp;nbsp;&amp;nbsp;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;Skilled &lt;A href="http://www.phillyadwords.com"&gt;AdWords consultants &lt;/A&gt;understand your sales process.&amp;nbsp; What is the customer looking for, who is he, and how does he go about purchasing your product.&amp;nbsp; What are the steps that the customer takes in making the decision to buy your product or service.&amp;nbsp; The genius of AdWords is that it is the first step to filling your funnel.&amp;nbsp; Now, who is going to make the sale?&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;Gary&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;A style="OUTLINE-STYLE: none" href="http://www.phillyadwords.com"&gt;www.phillyadwords.com&lt;/A&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;&lt;/SPAN&gt;</content>
	</entry>
	<entry>
		<title>(Reprint) It's not advertising.  It's part of the sales process.</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/10/29/reprint-its-not-advertising--its-part-of-the-sales-process.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-10-29:84173bf7-b809-4cfa-9463-6db195dc05ca</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-10-29T04:20:00Z</updated>
		<published>2009-10-29T04:20:00Z</published>
		<content type="html">&lt;SPAN style="FONT-SIZE: 11px"&gt;After 28 years in the advertising sales business, I'm done selling advertising. 
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;I've sold spots on the radio, commercials on TV, display space in the newspaper, billboards, coupons, event marketing, back lit signs, sports, and more. &amp;nbsp;I've sold ads from coast to coast. &amp;nbsp;I've posted signs in stores, walked the streets with bullhorns, handed out samples, sang on jingles and painted on people. &amp;nbsp;I've broadcasted, podcasted, streamed, published, and programmed. &amp;nbsp;Then I held my breath and crossed my fingers and hoped that what I sold to eager clients actually worked. &amp;nbsp;Some of the time it did. &amp;nbsp;Most of the time... regrettably, it didn't. &amp;nbsp;I've sold millions of dollars of advertising. &amp;nbsp;To people that wanted to buy. &amp;nbsp;We all wanted it to work.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Like most ad execs, I dutifully recapped and regurgitated numbers that justified the purchases. &amp;nbsp;We posted gross impressions, rating points, cost per points, cost per thousands, and counted samples. &amp;nbsp;We delivered, over-delivered, and made good make goods. &amp;nbsp;I took pictures as the single shopper showed up to buy a cell phone while we were broadcasting from the parking lot on a 95 degree day.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;And then the best thing that could ever happen, happened. &amp;nbsp;I tried &lt;A href="http://www.phillyadwords.com"&gt;AdWords in Philadelphia&lt;/A&gt;. &amp;nbsp;50 cents and 15 minutes later, I made $500.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;This was different.&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;/DIV&gt;
&lt;DIV style="OUTLINE-STYLE: none"&gt;Gary&lt;BR style="OUTLINE-STYLE: none"&gt;&lt;A style="OUTLINE-STYLE: none" href="http://www.phillyadwords.com/"&gt;www.phillyadwords.com&lt;/A&gt;&lt;/DIV&gt;&lt;/SPAN&gt;</content>
	</entry>
	<entry>
		<title>Converting Clicks to Calls to Sales</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/10/13/converting-clicks-to-calls-to-sales.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-10-13:19803f18-37cd-4455-87e8-81e0921e1d4a</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-10-13T16:47:00Z</updated>
		<published>2009-10-13T16:47:00Z</published>
		<content type="html">Here's a blog that I found about the importance of tracking calls: &lt;A href="http://www.grokdotcom.com/2009/09/17/track-calls-not-just-clicks/"&gt;http://www.grokdotcom.com/2009/09/17/track-calls-not-just-clicks/&lt;/A&gt;&amp;nbsp;&lt;BR&gt;&lt;BR&gt;
&lt;DIV&gt;What you can measure, you can improve. &amp;nbsp;&lt;/DIV&gt;
&lt;DIV&gt;&lt;BR&gt;&lt;/DIV&gt;
&lt;DIV&gt;Gary&lt;/DIV&gt;
&lt;DIV&gt;&lt;A href="http://www.phillyadwords.com"&gt;&lt;FONT size=2&gt;www.phillyadwords.com&lt;/FONT&gt;&lt;/A&gt;&amp;nbsp;&lt;BR&gt;&lt;BR&gt;&lt;/DIV&gt;</content>
	</entry>
	<entry>
		<title>Let's talk survey sticks.</title>
		<link rel="alternate" href="http://blog.phillyadwords.com/2009/10/13/lets-talk-survey-sticks.aspx?ref=rss" />
		<id>tag:blog.phillyadwords.com,2009-10-13:ac05fcab-b952-4c26-912a-9f2416614201</id>
		<author>
			<name>Gary  Steel</name>
			<email>Gary@PhillyAdWords.com</email>
		</author>
		<updated>2009-10-13T14:34:00Z</updated>
		<published>2009-10-13T14:34:00Z</published>
		<content type="html">About 12 years ago I met Pete Scaffidi.&amp;nbsp; His son, Joe went to school with my son Adam at Cranberry Pines.&amp;nbsp; Both were Cub Scouts.&amp;nbsp; I suppose you get to know people pretty good when you're camping out at the local YMCA camp, and the kids are running loose through the woods.&amp;nbsp; At that time, I was working for&amp;nbsp;an unnamed Company (Clear Channel) handling radio advertising for a network of stations.&amp;nbsp; I was a good corporate citizen, but always had the yearning to go into business for myself.&amp;nbsp; I wasn't sure why I hadn't... after all I had made millions of dollars for the people that I was working for.&amp;nbsp; Why couldn't I make it on my own?&amp;nbsp; &lt;BR&gt;&lt;BR&gt;Sitting beside the campfire, the conversation soon turned to "What do you do for a living?"&amp;nbsp; After trying to describe what I did in a flashback from City Slickers, it was Pete's turn.&amp;nbsp; "What do you do, Pete?"&amp;nbsp; "I make sticks," he said with a chuckle.&amp;nbsp; We all turned.&amp;nbsp; "How much are your sticks?"&amp;nbsp; "About a quarter each."&amp;nbsp; Turns out, Pete owned a &lt;A href="http://www.stakesandhubs.com"&gt;manufacturing facility of survey sticks and markers&lt;/A&gt;.&amp;nbsp; The kind that you see on the job sites with ribbons attached to the top.&amp;nbsp; Pete turned them out by the tractor trailer load up and down the east coast.&amp;nbsp; Pete was making a living 25 cents at a time, and he had a nice house.&amp;nbsp; Over the years Pete and I became friendlier.&amp;nbsp; He still turned out the sticks, and I was selling radio spots.&amp;nbsp; Our sons went on to college.&lt;BR&gt;&lt;BR&gt;Recently, Pete was walking his dog around the neighborhood, and we started 'talking sticks' again.&amp;nbsp; We also talked about &lt;A href="http://www.phillyadwords.com"&gt;AdWords and pay per click management&lt;/A&gt;.&amp;nbsp; Pete was looking to grow his business,&amp;nbsp;and we got to work.&amp;nbsp; Pete needed a website and some marketing.&amp;nbsp; I needed some beta testing.&amp;nbsp; &lt;BR&gt;&lt;BR&gt;During our research we found that several of his competitors had&amp;nbsp;published websites and were using &lt;A href="http://www.phillyadwords.com"&gt;AdWords in Philadelphia &lt;/A&gt;to promote their products.&amp;nbsp; Perhaps some of the remaining business was being garnered by higher priced competitors using inferior products... and charging delivery?&lt;BR&gt;&lt;BR&gt;Within a week &lt;A href="http://www.stakesandhubs.com"&gt;www.stakesandhubs.com&lt;/A&gt; was launched, and a campaign for&amp;nbsp;&lt;A href="http://www.phillyadwords.com"&gt;Adwords in Philadelphia &lt;/A&gt;and the State of New Jersey was executed.&amp;nbsp; &lt;A href="http://www.stakesandhubs.com"&gt;Atlantic Wood Products &lt;/A&gt;&amp;nbsp;took its first online order, and is now at the top of the searches.&amp;nbsp; Next, we'll be promoting &lt;A href="http://www.concretemonuments.com"&gt;&lt;FONT size=2&gt;concrete markers&lt;/FONT&gt;&lt;/A&gt;.&amp;nbsp; &lt;BR&gt;&lt;BR&gt;You go Pete!&amp;nbsp; Let's sell some sticks.&lt;BR&gt;&lt;BR&gt;Gary&lt;BR&gt;&lt;A href="http://www.phillyadwords.com"&gt;www.phillyadwords.com&lt;/A&gt; &lt;BR&gt;&lt;BR&gt;</content>
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